In 2022, we're relaunching Shopee Pilih Lokal, curation of the best local products in our marketplace. To launch this, we're redefining the idea of 'the best of Indonesia', it's the spirit and story behind every products, the entrepreneurship, the togetherness, the resourcefulness, the can-do attitude, and most importantly, their resilience in facing hardship. The main premise of Shopee Pilih Lokal is as a stage to launch local products into superstardom, be it in local market, or in the international market through our export program.
The film is the center piece of our launch campaign, followed by a press conference in which we onboarded more sellers and get featured from local medias.
Creatives: Randy Raharja, Jonathan Eka Wijaya, Karunia Zulwin
Art Director: Talitha Putri Andira
Producer: Lady Bernady
Project Manager: Putri Tandomato
Illustrator: Mega, Cita, Yudhis, Angela, Jeje
Animator: Wildan, Cherry, Fariz, Jeremy