Shopee Comic Con Invitation

To earn our geek cred instantly, we custom made some well known action figures, put our branding, and send them to the biggest influencers to get them to come to Comic Con. That didn't disappoint. Not only we sold 26k tickets, I got the promotion as well.

THE IDEA

We sent an impossible to ignore invitation to the biggest influencers in the Indonesian toy scene. Crafted with hyper attention to detail, and all very uniquely Shopee.

THE RESULT

Frans Sanjaya (The most famous local toy & action figure influencer) did his unboxing video of our "invitation" on his Youtube channel. Rendytoys and Edy Hardjoe responded by creating series of photographs using our "invitations". More than 26,000 tickets were sold, a 30% increase from the previous Comic Con.

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